Sector
Food
Client
REWE
The market square as the heart
Fresh takes center stage
Rewe asked us to develop a concept built around its greatest strength: fresh food. Instead of aisles leading past the fresh departments, the store is organised around them — a generous marketplace at the heart of the store where fruit, vegetables and freshly prepared food set the tone for the entire shopping trip.
The farmers' market, reimagined
We brought the authenticity and charm of the traditional farmers' market stand onto the supermarket floor. Natural materials, abundant displays and dedicated lighting put the product on stage, so each department reads as a stall in a larger market hall — welcoming, vibrant, and unmistakably fresh.
Taste builds trust
The stands offer small product samples, inviting customers to taste and explore before they buy. That personal engagement brings customers closer to the food and to the people behind it — turning a routine shopping trip into a moment of discovery, and the store into a place worth returning to.
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