Sector
Food
Client
Center Parcs & Albron
A holiday destination
A holiday park that truly fits the rythm of holiday life
A supermarket in a holiday park has a very different dynamic from that of a neighborhood store. Here, the Food Market is designed to complement the park’s restaurants and food outlets. Guests find everything they need to prepare quick, delicious meals in their holiday home, while also being inspired by fresh, high-quality products and local specialties. The result: an inviting store concept that brings together convenience, inspiration, and a taste of the region.
The Food Market is organized around the natural flow of the day
The concept supports every moment of the holiday experience. Guests can enjoy a quick breakfast in the morning, pick up convenient lunch and dinner solutions throughout the day, and find an extensive selection of drinks and snacks for a relaxed evening borrel. By combining regional specialties with trusted everyday favorites, the Food Market offers both convenience and discovery. It brings the local culture into the heart of the holiday home, creating a shopping experience that feels both familiar and authentically connected to the destination.
The concept design princples
Every Center Parcs park has its own distinctive setting, whether surrounded by forests, heathland, or the coast. We translated the character of each location into the Food Market, creating an experience that reflects its natural surroundings and extends all the way into the guest's holiday home. The Food Market becomes a destination in itself: a sheltered spot among the dunes, a shady corner on a sunny day, or a peaceful clearing in the forest. A place where guests naturally come together to pause, explore, and enjoy. More than a store, it is the starting point for shared moments—whether preparing a meal, picking up local specialties, or gathering everything needed for the perfect picnic.
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